Alaa's take on Scottish Highlands
“The Highlands and Skye are road-trip markets. Guests move every two or three nights along the North Coast 500 or around Skye, and summer demand is intense while winter is very quiet. Licensing applies across Scotland, and some areas have extra planning controls. I set stays that fit road trips and price summer firmly.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



