Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Turks: US Northeast winter travel; Grace Bay luxury villa demand; Wedding and honeymoon travel; Direct flights from New York and Miami. Guests I price for: Affluent US families and couples on 5 to 7 night stays. Where I start: Luxury-tier weekly pricing, holiday minimums, and hurricane-season floors.
Turks sells mostly through Airbnb, Vrbo and Booking.com. My background is five-star hotel revenue, so for boutique resorts in Providenciales I work on segmentation between luxury leisure, weddings and honeymoons, fences for holiday weeks, and a comp set chosen by beach and concept rather than by rate alone.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Turks.