Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Tulum: New Year's festival season; Wellness and yoga retreats; Tulum International Airport growth; Cenote and beach tourism. Guests I price for: Couples and friend groups from the US and Europe on 4 to 6 night stays in Aldea Zamá, La Veleta and the Hotel Zone. Where I start: Festival-week premiums, high-supply condo positioning, and low-season floors that avoid a race to the bottom.
Tulum sells mostly through Airbnb, Booking.com and Vrbo. With a five-star hotel revenue background, I help Tulum boutique hotels manage festival peaks, retreat group blocks and direct bookings, set fences for high-demand weeks, and build a comp set by location, beach access and concept rather than by price alone.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Tulum.