Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Cancún: US and Canadian winter travel; Spring Break; Easter (Semana Santa); Wedding and group travel in Playa del Carmen. Guests I price for: North American couples and families on 5 to 7 night stays in Cancún, Playa del Carmen and Puerto Morelos. Where I start: Holiday premiums and minimum stays, hurricane-season floors, and weekly discount ladders that match flight patterns.
Cancún sells mostly through Airbnb, Vrbo, Booking.com and Expedia. With a background in five-star hotel revenue, I help Riviera Maya boutique hotels separate wholesale, tour operator and direct demand, set fences for Spring Break groups and weddings, and choose a comp set by beach and concept instead of copying the nearest all-inclusive.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Cancún.