An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Turks: US Northeast winter travel; Grace Bay luxury villa demand; Wedding and honeymoon travel; Direct flights from New York and Miami. Guests I price for: Affluent US families and couples on 5 to 7 night stays. Where I start: Luxury-tier weekly pricing, holiday minimums, and hurricane-season floors.
I set up your pricing tool with weekly winter pricing, holiday minimums, Spring Break bands and a firm storm-season floor, keeping Airbnb, Vrbo and Booking.com aligned on rates, taxes and arrival days so guests always see the same total wherever they book.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Turks.