Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Turku: Ruisrock, Finland's oldest music festival, each July; Turku Castle, the cathedral and the summer riverboats on the Aura; the Archipelago Trail ring road out through the islands; Moomin World at nearby Naantali and the summer Medieval Market. Guests I price for: Finnish and Baltic families and couples on short summer stays in the city centre, plus island-hoppers touring the archipelago. Where I start: Concentrating value into a short, festival-anchored summer while keeping midweek occupancy up, and using Moomin World family demand to broaden the shoulder.
Turku sells mostly through Airbnb, Booking.com and Vrbo. For Turku hotels I use my five-star chain experience to balance university and conference demand with summer festivals and family travel, set group rules for ferry and tour traffic, and choose comps by location, whether city centre, port or Naantali.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Turku.