Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Turku: Ruisrock, Finland's oldest music festival, each July; Turku Castle, the cathedral and the summer riverboats on the Aura; the Archipelago Trail ring road out through the islands; Moomin World at nearby Naantali and the summer Medieval Market. Guests I price for: Finnish and Baltic families and couples on short summer stays in the city centre, plus island-hoppers touring the archipelago. Where I start: Concentrating value into a short, festival-anchored summer while keeping midweek occupancy up, and using Moomin World family demand to broaden the shoulder.
For Turku hosts I set up PriceLabs or Wheelhouse with festival premiums, weekly family pricing for Moomin World visitors, short stays around ferry days and modest winter floors, keeping Airbnb, Booking.com and Vrbo aligned so Finnish and Swedish guests see consistent prices.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Turku.