An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Abruzzo: Gran Sasso and Abruzzo National Park; Trabocchi Coast; Medieval hill villages such as Santo Stefano di Sessanio; Rome weekend escapes. Guests I price for: Roman weekenders, Italian families and walkers on 2 to 7 night stays. Where I start: Summer and ski-weekend premiums, weekend pricing for Rome and CIN registration.
I set the pricing tool so Friday and Saturday nights carry more value, ski weekends and Christmas follow snow conditions, and summer coast homes switch to weekly rules. I also add last-minute discounts for the quiet weeks so that Roman weekenders find the property when they plan on short notice.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Abruzzo.