Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Wrocław: Market Square and dwarf-trail tourism; Christmas market; Conferences and tech-sector travel; Student calendar. Guests I price for: European city-breakers and business travellers on 2 to 3 night stays. Where I start: Weekend premiums, corporate midweek rates, and winter floors.
Wrocław sells mostly through Airbnb and Booking.com. Wrocław hotels serve corporate accounts from the business parks, conferences at the Centennial Hall and leisure weekend guests. From my five-star hotel years I help them negotiate corporate rates, plan congress weeks with allotments, and protect December weekends for higher-paying Christmas market visitors.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Wrocław.