Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Wrocław: Market Square and dwarf-trail tourism; Christmas market; Conferences and tech-sector travel; Student calendar. Guests I price for: European city-breakers and business travellers on 2 to 3 night stays. Where I start: Weekend premiums, corporate midweek rates, and winter floors.
Wrocław sells mostly through Airbnb and Booking.com. Wrocław hotels serve corporate accounts from the business parks, conferences at the Centennial Hall and leisure weekend guests. From my five-star hotel years I help them negotiate corporate rates, plan congress weeks with allotments, and protect December weekends for higher-paying Christmas market visitors.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Wrocław.