Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Berlin: Berlinale film festival; IFA and ITB trade fairs; Berlin Marathon; Club and festival tourism. Guests I price for: Young international travellers, trade-fair visitors and mid-term relocation guests. Where I start: Registration-compliant pricing, trade-fair premiums, and mid-term rate cards for the relocation segment.
Berlin sells mostly through Airbnb, Booking.com and Vrbo. My background is ten years in five-star hotels, and for Berlin hotels I focus on the balance between trade fairs, congresses and young leisure travellers, fences for the big Messe weeks, and comp sets built by district, since Mitte and Charlottenburg rarely compete for the same guests.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Berlin.