Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Zanzibar: Post-safari beach stays; European winter sun; Kitesurfing season in Paje; Stone Town cultural tourism. Guests I price for: European and international couples on 5 to 10 night stays. Where I start: Dry-season premiums, rainy-season floors, and villa positioning by beach.
Zanzibar sells mostly through Airbnb and Booking.com. Zanzibar hotels and boutique lodges rely on safari operators, European agencies and couples booking direct. With my five-star hotel background, I help with tour-operator rates, honeymoon packages, rainy-season offers and a direct-booking strategy, so each channel contributes without eroding your best rates.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Zanzibar.