Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Zanzibar, one to one, remotely and in East Africa Time (UTC+3), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Zanzibar, Tanzania, one to one, remotely and in East Africa Time (UTC+3). In Zanzibar, I price June to October as the peak and April to May as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Zanzibar
1-on-1
Directly with Alaa, no account-manager layer
East Africa Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Zanzibar: Post-safari beach stays; European winter sun; Kitesurfing season in Paje; Stone Town cultural tourism. Guests I price for: European and international couples on 5 to 10 night stays. Where I start: Dry-season premiums, rainy-season floors, and villa positioning by beach.
Zanzibar sells mostly through Airbnb and Booking.com. Zanzibar hotels and boutique lodges rely on safari operators, European agencies and couples booking direct. With my five-star hotel background, I help with tour-operator rates, honeymoon packages, rainy-season offers and a direct-booking strategy, so each channel contributes without eroding your best rates.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Zanzibar.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Zanzibar is a post-safari beach market. Couples arrive from Tanzania's parks or Europe for a week, kitesurfers fill Paje and Christmas is the peak. The long rains are quiet. Beach location drives price. Many guests arrive straight from safari and want a relaxed final week, so clear transfer information and beach access decide bookings more than small price differences.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Hot, dry weather and the kaskazi wind bring kitesurfers and Europeans, so I keep rates firm in Paje and Jambiani and add the Sauti za Busara festival week in Stone Town.
Heat and humidity rise before the rains, so I lower weekday rates and target couples combining the island with a northern Tanzania safari.
The long rains slow the island, so I protect floors, encourage longer stays and include extras like transfers rather than cutting nightly rates.
Dry weather and safari traffic drive bookings, so I price villas at their highest, use week-long stays and target kusi-season kitesurfers on the east coast.
The short rains ease through November, then Christmas becomes the island's top week, so I set long minimums and price festive dates as premiums.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Christmas and dry seasons as top bands.
Use 5 to 7-night stays.
Price by beach: Nungwi, Kendwa, Paje and Matemwe.
Target kitesurfers in Paje.
Lower April and May floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Zanzibar sells mostly through Airbnb and Booking.com. April to May: The long rains slow the island, so I protect floors, encourage longer stays and include extras like transfers rather than cutting nightly rates. For Google Hotel Ads optimization in Zanzibar, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Zanzibar: June to October and December to February, with Christmas the highest. June to October: Dry weather and safari traffic drive bookings, so I price villas at their highest, use week-long stays and target kusi-season kitesurfers on the east coast. November to December: The short rains ease through November, then Christmas becomes the island's top week, so I set long minimums and price festive dates as premiums.
European and international couples on 5 to 10 night stays. Demand is driven by Post-safari beach stays and European winter sun. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Zanzibar.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Zanzibar the property is in. Stone Town: The historic quarter with rooftop views and culture; I price boutique homes for two or three nights and target guests before or after their beach stay. Jambiani and Michamvi Peninsula get their own treatment.
Price Christmas and dry seasons as top bands. Next: price by beach: Nungwi, Kendwa, Paje and Matemwe. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Zanzibar traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether backup power, water supply and wifi are reliable and described honestly, because outages happen on the island and remote workers or families notice them at once.
For Google Hotel Ads optimization in Zanzibar, this is how I would approach it. Zanzibar hotels and boutique lodges rely on safari operators, European agencies and couples booking direct. With my five-star hotel background, I help with tour-operator rates, honeymoon packages, rainy-season offers and a direct-booking strategy, so each channel contributes without eroding your best rates. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Zanzibar and work remotely in East Africa Time (UTC+3). Locally, that shows up in decisions like this: use 5 to 7-night stays.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Zanzibar I would start from January to February: Hot, dry weather and the kaskazi wind bring kitesurfers and Europeans, so I keep rates firm in Paje and Jambiani and add the Sauti za Busara festival week in Stone Town. To start, open the chat or email me with your property type and size in Zanzibar.
Yes. Google Hotel Ads Expert in Zanzibar is delivered remotely and scheduled in East Africa Time (UTC+3), and 100+ properties in and around Zanzibar have been optimized, including in areas such as Stone Town. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Zanzibar.
Results depend on the property, the starting point and the season, so I do not promise a number. In Zanzibar the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price by beach: Nungwi, Kendwa, Paje and Matemwe. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Zanzibar, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Zanzibar, or read the general page for google hotel ads optimization.
If you also run properties outside Zanzibar, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Zanzibar and what you need. I reply in East Africa Time, confirm the scope and the price, and start only when you say so.
