Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Zanzibar: Post-safari beach stays; European winter sun; Kitesurfing season in Paje; Stone Town cultural tourism. Guests I price for: European and international couples on 5 to 10 night stays. Where I start: Dry-season premiums, rainy-season floors, and villa positioning by beach.
Zanzibar sells mostly through Airbnb and Booking.com. Zanzibar hotels and boutique lodges rely on safari operators, European agencies and couples booking direct. With my five-star hotel background, I help with tour-operator rates, honeymoon packages, rainy-season offers and a direct-booking strategy, so each channel contributes without eroding your best rates.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Zanzibar.