Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Bali: Australian and European holiday calendars; Surf season in Uluwatu and Canggu; Digital-nomad demand in Canggu and Ubud; Wedding and villa-retreat travel. Guests I price for: Australians on 5 to 10 night stays, Europeans on 2 to 3 week trips, and remote workers on monthly stays. Where I start: Villa pricing by bedroom count and pool, monthly discount ladders for nomads, and holiday-season minimum stays.
Bali sells mostly through Airbnb, Booking.com, Agoda and Vrbo. For Bali resorts and boutique hotels I focus on segmenting holiday, wedding and wellness guests, balancing wholesale and OTA channels, and protecting peak-season rates while using spa, retreat and longer stay packages to support the quieter wet months instead of open discounts on every OTA.
The service in general is described on my expedia optimization page; this page covers how I apply it in Bali.