Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Hobart: MONA and Dark Mofo; Sydney to Hobart yacht race; Summer hiking and food tourism; Cruise calls. Guests I price for: Domestic couples and families on 3 to 5 night stays. Where I start: Summer and festival premiums, and winter floors.
Hobart sells mostly through Airbnb, Booking.com and Stayz (Vrbo). On Airbnb and Stayz I set up PriceLabs or Wheelhouse with Tasmania's event dates, winter floors and summer premiums, and I make sure the listing explains heating, parking and touring routes that influence how long guests stay, because a Hobart base for day trips sells differently from a festival bed.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Hobart.