Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Hobart: MONA and Dark Mofo; Sydney to Hobart yacht race; Summer hiking and food tourism; Cruise calls. Guests I price for: Domestic couples and families on 3 to 5 night stays. Where I start: Summer and festival premiums, and winter floors.
Hobart sells mostly through Airbnb, Booking.com and Stayz (Vrbo). For Hobart hotels I focus on event fences for Dark Mofo and the yacht race, cruise-day pricing and balancing coach tour groups with independent travellers, so rates stay disciplined in summer and realistic in winter, and the small number of waterfront rooms is never sold too cheaply too early.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Hobart.