Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Barbados. Barbados sells West Coast villas to UK and Canadian guests for one to two weeks. Christmas is the top week, and Crop Over in July and August creates a summer peak. Cricket and polo add winter interest. Many guests return to the same villa every winter, so renewing last year's rates without review is one of the easiest ways to lose money here.
For a Barbados villa or apartment I start with which coast and guest it really serves, what the rate includes and how repeat guests are priced. Then we build a plan around Christmas, polo, half-term and Crop Over, with clear rules for the quiet autumn months.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Barbados.