Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Barbados: UK and Canadian winter travel; Crop Over festival; Cricket and polo season; Wedding and villa demand on the West Coast. Guests I price for: UK and Canadian couples and families on 7 to 14 night stays. Where I start: Weekly villa pricing, Christmas minimums, and festival weeks.
Barbados sells mostly through Airbnb, Vrbo and Booking.com. My five-star hotel background helps Barbados boutique hotels and resorts manage UK and Canadian segments, wedding blocks and package rates. I set fences between direct and tour operator business and plan rates for cricket and polo weeks that most comp sets underprice.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Barbados.