An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Berlin: Berlinale film festival; IFA and ITB trade fairs; Berlin Marathon; Club and festival tourism. Guests I price for: Young international travellers, trade-fair visitors and mid-term relocation guests. Where I start: Registration-compliant pricing, trade-fair premiums, and mid-term rate cards for the relocation segment.
Inside PriceLabs or Wheelhouse, we load the Messe calendar, the film festival and the marathon as events, set weekend rules for summer and a monthly rate card for relocation guests. Booking.com and Vrbo follow the same plan, with the registration number shown everywhere.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Berlin.