Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Berlin: Berlinale film festival; IFA and ITB trade fairs; Berlin Marathon; Club and festival tourism. Guests I price for: Young international travellers, trade-fair visitors and mid-term relocation guests. Where I start: Registration-compliant pricing, trade-fair premiums, and mid-term rate cards for the relocation segment.
Berlin sells mostly through Airbnb, Booking.com and Vrbo. My background is ten years in five-star hotels, and for Berlin hotels I focus on the balance between trade fairs, congresses and young leisure travellers, fences for the big Messe weeks, and comp sets built by district, since Mitte and Charlottenburg rarely compete for the same guests.
The service in general is described on my expedia optimization page; this page covers how I apply it in Berlin.