Your hotel's revenue manager, without the full-time hire.I take over the revenue manager role for Madrid hotels, resorts and serviced apartments: daily rates, restrictions, forecasting and distribution, with a monthly report you can check. Plans start from $650 a month by hotel size, month to month, remote in Central European Time (UTC+1).
Alaa Elhadi, an independent revenue management consultant, provides outsourced hotel revenue management for hotels, resorts and serviced apartments in Madrid, Spain, one to one, remotely and in Central European Time (UTC+1). In Madrid, and August as the quiet time, and I build the work around that calendar. Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Madrid
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Madrid: Real Madrid and Atlético fixtures; IFEMA trade fairs such as FITUR; Mad Cool festival in July; Cultural and business travel year-round. Guests I price for: European and Latin American travellers on 2 to 4 night stays in Centro, Malasaña and Salamanca. Where I start: Trade-fair and match-day premiums, an August strategy that reflects the local exodus, and licensed tourist-flat compliance.
For Madrid hotels, my five-star chain background helps price trade fairs and congresses at IFEMA, manage negotiated corporate rates against leisure weekends, and choose comp sets by district, so a Salamanca property is not benchmarked against a budget hotel near Atocha.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Madrid.
I monitor your comp set and booking pace every day and move rates, rate plans and restrictions as demand shifts, room type by room type.
I manage the channel mix, parity and promotions together across Booking.com, Expedia, Agoda, Google and your own site, so cost of sale does not eat the gain.
On the higher plans I forecast demand by month and segment, build the annual budget and keep a 12-month pricing calendar tied to the market's real dates.
You get a monthly performance summary, a full ADR, occupancy and RevPAR report on Plus and Pro, and on Pro a monthly strategy call and a quarterly review.
“Madrid is a business, football and culture city that empties in August. IFEMA trade fairs like FITUR, Real Madrid and Atlético matches and concerts drive demand, while the city's plan to limit tourist flats in the centre makes licensed ones more valuable. Spain's national registration number is also required on listings now.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
FITUR in late January and ARCO in February fill hotels near IFEMA. I price those fair weeks as premiums and keep the rest of winter on steady weekday rates.
Spring city breaks, San Isidro in May and late-season football lift demand. I price big match nights and festival dates higher and keep weekends firm in Centro.
Mad Cool and the MADO Pride week bring big crowds. I price both as premiums with minimum stays in Chueca, Malasana and the centre.
Many Madrilenos leave the city. I lower floors, favour international visitors and offer weekly discounts rather than holding peak-summer rates.
Business travel returns, fairs restart and Christmas brings shoppers. I price fair weeks, the new Formula 1 race weekend and December bridge holidays firmly.
Price IFEMA trade fairs and FITUR week as premiums.
Add big football fixtures and concerts as date premiums.
Price August for international visitors, not as peak.
Price Centro, Malasaña and Salamanca on separate comps.
Display the national registration number on every listing.
No revenue manager
The role left or was never hired, and rooms are priced between other duties.
Results have plateaued
RevPAR has stopped moving while the comp set keeps learning.
More than one property
You want one consistent method across a small group without building a department.
An owner or asset manager
You want decisions made by a specialist and reported in numbers you can check.
Room count, room types, channels and the systems you use. I confirm the plan level and the monthly price for your size.
I study your market, comp set and current rates, set up the strategy and connect your PMS or channel manager and pricing tool.
I adjust rates, restrictions and promotions as demand moves, and manage your OTAs on Plus and Pro.
Step 4
You get the report against budget and last year, and on Pro we meet monthly, so nothing I do is hidden.
Priced monthly by your hotel's size, not per room. Core, Plus and Pro, month to month, never a percentage of revenue. Hotels of 200 or more rooms, luxury properties and groups are quoted individually.
| Option | What you get | Price |
|---|---|---|
| Core, up to 20 rooms | Managed pricing, run for you every day | From $650/mo |
| Plus | Pricing plus OTA, channel and segment optimization | By hotel size |
| Pro | Full revenue management with forecasting and a monthly strategy call | By hotel size |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Busiest in Madrid: April to June and September to November, plus Christmas and major concert or football weekends. March to June: Spring city breaks, San Isidro in May and late-season football lift demand. I price big match nights and festival dates higher and keep weekends firm in Centro. July: Mad Cool and the MADO Pride week bring big crowds. I price both as premiums with minimum stays in Chueca, Malasana and the centre. For outsourced hotel revenue management, i raise floors and tighten minimum stays ahead of these windows and review pace every week, so the strongest dates never sell early at a shoulder rate.
For outsourced hotel revenue management, that is the first thing I check before taking on the pricing, because everything else sits on top of it. How close the home is to IFEMA, the Bernabeu or the Metropolitano, because trade-fair and match-day guests choose primarily by distance and metro line.
Price August for international visitors, not as peak. Next: display the national registration number on every listing. For outsourced hotel revenue management, i start with base rates, the seasonal calendar and restrictions, because that is where a Madrid property usually leaks the most.
For outsourced hotel revenue management, in the quiet months my job is to protect the floor, close gaps with length-of-stay and last-minute rules, and keep the property visible on every channel. Quietest in Madrid: August, when the city empties, and January to February. August: Many Madrilenos leave the city. I lower floors, favour international visitors and offer weekly discounts rather than holding peak-summer rates. January to February: FITUR in late January and ARCO in February fill hotels near IFEMA. I price those fair weeks as premiums and keep the rest of winter on steady weekday rates.
Trade-fair weeks priced like ordinary weeks and listings without the national registration number. I look for these first when I review outsourced hotel revenue management in Madrid, and fixing them is usually the quickest gain.
For outsourced hotel revenue management in Madrid, i manage channel mix, parity and promotions together, so the cheapest route to a booking is not the most expensive one for you. Madrid sells mostly through Airbnb, Booking.com and Vrbo. March to June: Spring city breaks, San Isidro in May and late-season football lift demand. I price big match nights and festival dates higher and keep weekends firm in Centro.
Centro and Sol: The core tourist district around Puerta del Sol and the Plaza Mayor. I price it highest for short city breaks and protect festival and holiday weekends. Salamanca and Chamartin and the Bernabeu get their own treatment. For outsourced hotel revenue management, i set rates, comp sets and restrictions per area and per room or listing type, not as one citywide number.
Cultural and business travel year-round, Real Madrid and Atlético fixtures and IFEMA trade fairs such as FITUR are the dates I price first for outsourced hotel revenue management in Madrid. September to December: Business travel returns, fairs restart and Christmas brings shoppers. I price fair weeks, the new Formula 1 race weekend and December bridge holidays firmly.
For outsourced hotel revenue management, you get one experienced person who knows your numbers, with a small team and a tool stack behind me, and no account-manager layer in between. I have optimized 100+ properties in and around Madrid and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: add big football fixtures and concerts as date premiums.
Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue. The scope of outsourced hotel revenue management is the same in every market, but the plan is not: in Madrid I would start from July: Mad Cool and the MADO Pride week bring big crowds. I price both as premiums with minimum stays in Chueca, Malasana and the centre. To start, open the chat or email me with your property type and size in Madrid.
Yes. Outsourced Hotel Revenue Manager in Madrid is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Madrid have been optimized, including in areas such as Salamanca. I work in your time zone, report monthly, and the engagement runs month to month with no long-term lock-in. Start in the chat or by email and tell me what you run in Madrid.
The other services I offer in Madrid, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Madrid, or read the general page for outsourced revenue management.
If you also run properties outside Madrid, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Madrid and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
