Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Cape Town: Southern-hemisphere summer beach season; Cape Town Cycle Tour and Two Oceans Marathon; Wine harvest season; European winter-sun travel. Guests I price for: European and domestic leisure travellers staying 5 to 14 nights in the Atlantic Seaboard, City Bowl and Constantia. Where I start: A steep summer-to-winter spread with weekly discount ladders, currency-aware pricing for overseas guests, and winter minimum-stay reductions.
Cape Town sells mostly through Airbnb, Booking.com, Vrbo and LekkeSlaap. I set up Airbnb, Booking.com, Vrbo and LekkeSlaap with matching rules, so domestic and international guests see consistent pricing. In PriceLabs or Wheelhouse I build the summer seasons, event dates and winter minimum-stay changes, and review the weekly and monthly discounts so they suit long stays without undercutting peak weeks.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Cape Town.