An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Cologne: Cologne Carnival; Gamescom; Messe Düsseldorf fairs such as MEDICA and boot; Christmas markets. Guests I price for: Trade-fair and event visitors on 2 to 4 night stays, weekend city-breakers. Where I start: Carnival and fair-week premiums, and Zweckentfremdung-compliant listing management.
We configure PriceLabs or Wheelhouse with both Messe calendars, carnival and the gaming fair loaded as events, plus weekend rules for leisure guests. Booking.com mirrors Airbnb on rates and minimum stays, so fair visitors comparing channels see one clear offer.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Cologne.