Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Cologne: Cologne Carnival; Gamescom; Messe Düsseldorf fairs such as MEDICA and boot; Christmas markets. Guests I price for: Trade-fair and event visitors on 2 to 4 night stays, weekend city-breakers. Where I start: Carnival and fair-week premiums, and Zweckentfremdung-compliant listing management.
Cologne sells mostly through Airbnb and Booking.com. Drawing on my years in five-star hotels, I help Rhineland hotels manage fair allocations, corporate contracts and carnival demand, set fences that protect the biggest weeks, and choose comp sets by distance to the Messe halls rather than by city-wide averages that hide real differences.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Cologne.