Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Cologne: Cologne Carnival; Gamescom; Messe Düsseldorf fairs such as MEDICA and boot; Christmas markets. Guests I price for: Trade-fair and event visitors on 2 to 4 night stays, weekend city-breakers. Where I start: Carnival and fair-week premiums, and Zweckentfremdung-compliant listing management.
Cologne sells mostly through Airbnb and Booking.com. We configure PriceLabs or Wheelhouse with both Messe calendars, carnival and the gaming fair loaded as events, plus weekend rules for leisure guests. Booking.com mirrors Airbnb on rates and minimum stays, so fair visitors comparing channels see one clear offer.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Cologne.