Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Duluth: Lake Superior, Canal Park and the Aerial Lift Bridge; North Shore autumn foliage; Grandma's Marathon; Split Rock Lighthouse and the state parks. Guests I price for: Twin Cities and Midwestern families on 2 to 4 night stays around Canal Park, the East Hillside and up the North Shore toward Two Harbors. Where I start: Summer and foliage peaks with weekend minimums, Grandma's Marathon surge pricing, and winter discounting supported by the Bentleyville lights.
Duluth sells mostly through Airbnb, Vrbo and Booking.com. My PriceLabs or Wheelhouse setup for Duluth uses separate custom events for Grandma's, Bayfront Blues, Beargrease and Bentleyville, a foliage window that I adjust each year with the colour reports, and lower winter floors that still respect the cost of heating a lake home.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Duluth.