Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Austin: South by Southwest in March; Austin City Limits festival in October; Formula 1 United States Grand Prix; Longhorns football and the tech corporate calendar. Guests I price for: Event travellers, bachelor and bachelorette groups, and business travellers, with short 2 to 3 night stays and heavy weekend compression. Where I start: Event-week rates set months ahead, group-size pricing for East Austin and South Congress homes, and weekday floor prices that keep occupancy healthy between events.
Austin sells mostly through Airbnb, Vrbo and Booking.com. For hosts I set up your pricing tool with each major event as its own block, group pricing by capacity, graduation and football weekends as smaller events, weekday floors and monthly rates for relocations. Lake homes and city homes get separate curves.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Austin.