Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Duluth: Lake Superior, Canal Park and the Aerial Lift Bridge; North Shore autumn foliage; Grandma's Marathon; Split Rock Lighthouse and the state parks. Guests I price for: Twin Cities and Midwestern families on 2 to 4 night stays around Canal Park, the East Hillside and up the North Shore toward Two Harbors. Where I start: Summer and foliage peaks with weekend minimums, Grandma's Marathon surge pricing, and winter discounting supported by the Bentleyville lights.
Duluth sells mostly through Airbnb, Vrbo and Booking.com. Duluth hotels face sharp swings between marathon weekend, summer, colour season and a long winter. I bring hotel discipline to that pattern: event rate fences, waterfront view premiums, group and sports-team blocks, and a winter plan that uses packages with Bentleyville and Lutsen rather than open discounts.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Duluth.