Agoda optimization for hotels is the work I do to make a property rank, convert and price correctly on Agoda. I complete your property and room content in YCS, set promotions, secret deals and rate channels, and manage the signals Agoda ranks on.
What I plan around in Edinburgh: Edinburgh Fringe in August; Hogmanay; Six Nations at Murrayfield; Christmas markets. Guests I price for: Festival-goers booking 3 to 7 nights, and weekend visitors from the rest of the UK. Where I start: August premiums that can exceed three times the annual average, Hogmanay minimum stays, and licensed short-term-let compliance.
Edinburgh sells mostly through Airbnb, Booking.com and Vrbo. For Edinburgh hotels and aparthotels I work on group allocation for the festivals, length-of-stay controls across August, and the balance between conference business at the EICC and leisure demand, drawing on my years running revenue in five-star chain hotels, where festival months were planned a full year out.
The service in general is described on my agoda optimization page; this page covers how I apply it in Edinburgh.