Agoda optimization for hotels is the work I do to make a property rank, convert and price correctly on Agoda. I complete your property and room content in YCS, set promotions, secret deals and rate channels, and manage the signals Agoda ranks on.
What I plan around in Rome: Easter and papal events; Jubilee and Vatican pilgrimages; Summer inbound from the US; Autumn conference season. Guests I price for: International leisure travellers of 3 to 5 nights, concentrated in Centro Storico, Trastevere and Prati. Where I start: Easter and Holy Week premiums, high-season minimum stays, and August pricing that reflects the local exodus rather than assumed summer demand.
Rome sells mostly through Airbnb, Booking.com and Vrbo. Rome hotels mix leisure, pilgrimages, groups and conferences, which is exactly the segmentation work I did in five-star hotels. I work on group and pilgrimage allotments, conference rate fences, and the balance between OTA exposure and direct sales across the seasons.
The service in general is described on my agoda optimization page; this page covers how I apply it in Rome.