Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Oxford: University graduations, open days and May Balls; International summer tourism; Conferences and academic travel; Cotswolds and London day-trip flows. Guests I price for: International visitors and parents on 2 to 3 night stays, academic and corporate guests. Where I start: University-calendar premiums, summer rates, and council STR rules.
Oxford sells mostly through Airbnb, Booking.com and Vrbo. For hotels, guesthouses and college-style accommodation in Oxford and Cambridge I work on academic, corporate and leisure segmentation, conference and degree-day rate fences and length-of-stay controls, drawing on my five-star chain hotel experience in markets where institutions, not seasons, set the busiest dates.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Oxford.