Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Ericeira: Ericeira World Surfing Reserve; Nazare big-wave season at Praia do Norte; Peniche surf breaks; Obidos walled town and festivals. Guests I price for: surfers and coastal travellers on 4 to 7 night stays in Ericeira, Peniche and the villages of the Costa de Prata. Where I start: a near year-round surf calendar that fills the winter big-wave months, AL registration along the Silver Coast, and swell-driven pricing rather than a simple summer peak.
Ericeira sells mostly through Airbnb, Booking.com, Vrbo and Expedia. Hotels and surf lodges between Ericeira and Nazaré serve surfers, families and event visitors, often in the same week. With my five-star background I help them plan surf-camp allotments, set rates for Peniche competition weeks, price winter swell days with some agility and keep summer weekends for higher-paying direct guests.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Ericeira.