An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Ericeira: Ericeira World Surfing Reserve; Nazare big-wave season at Praia do Norte; Peniche surf breaks; Obidos walled town and festivals. Guests I price for: surfers and coastal travellers on 4 to 7 night stays in Ericeira, Peniche and the villages of the Costa de Prata. Where I start: a near year-round surf calendar that fills the winter big-wave months, AL registration along the Silver Coast, and swell-driven pricing rather than a simple summer peak.
I set up your pricing so surf season, summer weeks and festival dates sit in separate bands, with weekly and monthly offers for surfers and remote workers. Airbnb, Booking.com, Vrbo and Expedia all share the same rules and AL details.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Ericeira.