An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Málaga: Semana Santa processions; Summer beach season from Marbella to Nerja; Golf season in spring and autumn; Northern European winter long-stays. Guests I price for: British, German and Nordic families on 7 to 14 night stays, golfers and winter long-stay guests. Where I start: Weekly summer pricing, Easter premiums, and monthly winter rate cards, with Andalusian VUT registration compliance.
I configure your Airbnb, Booking.com and Vrbo pricing with Easter and Feria premiums, weekly summer beach stays and monthly winter rate cards, with the VUT and national registration numbers shown and golf-season pricing added for homes near the courses in spring and autumn.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Málaga.