Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Eureka Springs: The Victorian historic downtown; Thorncrown Chapel; Ozark foliage and Beaver Lake; Wedding and motorcycle-rally tourism. Guests I price for: Couples on romantic 2 night getaways and wedding parties booking multiple homes across the historic district and Beaver Lake. Where I start: Foliage and wedding-weekend premiums, group-booking coordination for weddings, and midweek gap filling through a quiet winter.
Eureka Springs sells mostly through Airbnb, Vrbo and Booking.com. For Eureka Springs inns, bed and breakfasts and historic hotels I work on wedding blocks, romance packages and festival pricing. My hotel background helps decide how many rooms to commit to groups and how to price the quiet winter weeks without damaging the brand.
The service in general is described on my expedia optimization page; this page covers how I apply it in Eureka Springs.