Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Finger Lakes: Wine trails and harvest season; Watkins Glen racing and gorge hikes; Cornell commencement and move-in; Lake-house summer demand. Guests I price for: Northeastern couples and families on 2 to 4 night stays, university families on event weekends. Where I start: Harvest and commencement premiums, summer lakefront weekly pricing, and winter floors.
Finger Lakes sells mostly through Airbnb, Vrbo and Booking.com. For Finger Lakes hotels, inns and winery lodgings I focus on university event blocks, wine-country packages and race weekend fences. My work helps decide when to hold rooms for higher-paying leisure guests and when a wedding or conference group is worth accepting.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Finger Lakes.