Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Madison: Badgers football at Camp Randall Stadium; University of Wisconsin commencement and move-in; The Dane County Farmers' Market on the Capitol Square; Ironman Wisconsin. Guests I price for: Alumni and visiting parents plus Epic Systems corporate visitors on 2 to 3 night stays near campus, downtown and the isthmus lakes. Where I start: Game-day and graduation premiums with two-night football minimums, corporate weekday demand tied to Epic in Verona, and midweek pricing between event weekends.
Madison sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for corporate stays. For Madison hosts I set up PriceLabs or Wheelhouse with the Badger home schedule, Ironman and Dairy Expo dates loaded early, weekday rules for Verona business stays, and a Furnished Finder rate card so the winter calendar has a fallback.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Madison.