Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Finger Lakes, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Finger Lakes, United States, one to one, remotely and in Eastern Time (UTC-5). In Finger Lakes, I price September to October as the peak and January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Finger Lakes
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Finger Lakes: Wine trails and harvest season; Watkins Glen racing and gorge hikes; Cornell commencement and move-in; Lake-house summer demand. Guests I price for: Northeastern couples and families on 2 to 4 night stays, university families on event weekends. Where I start: Harvest and commencement premiums, summer lakefront weekly pricing, and winter floors.
Finger Lakes sells mostly through Airbnb, Vrbo and Booking.com. For Finger Lakes hotels, inns and winery lodgings I focus on university event blocks, wine-country packages and race weekend fences. My work helps decide when to hold rooms for higher-paying leisure guests and when a wedding or conference group is worth accepting.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Finger Lakes.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“The Finger Lakes combine wine country, lake houses and university weekends. Harvest and foliage in September and October are the strongest period, Cornell commencement and move-in fill Ithaca, and Watkins Glen race weekends add summer spikes. Lakefront homes sell summer weeks, while town homes sell weekends.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Skiers heading to Greek Peak and Bristol Mountain and winter wine weekends keep a few dates alive, so I price those and use monthly stays for visiting faculty and medical staff.
Cornell and Ithaca College commencements in late May are the spring peak, so I open those dates early and keep the rest of spring at modest weekend rates.
Lake houses sell full weeks and Watkins Glen's NASCAR weekend in August fills southern Seneca Lake, so I price that weekend highest and protect weekly lake stays.
Harvest, foliage and Cornell move-in or family weekends overlap, so I price each weekend individually and hold rates firm until mid-October before easing gradually.
Thanksgiving visits and Skaneateles' Dickens Christmas weekends lift some dates, so I price those and keep the rest near floors with longer-stay discounts.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price September and October harvest and foliage weekends as the top bands.
Price Cornell and Ithaca College graduation weekends early, with 2 to 3-night minimums.
Add Watkins Glen race weekends as premiums for nearby homes.
Run lakefront homes on weekly summer stays.
Lower January to March floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Finger Lakes sells mostly through Airbnb, Vrbo and Booking.com. June to August: Lake houses sell full weeks and Watkins Glen's NASCAR weekend in August fills southern Seneca Lake, so I price that weekend highest and protect weekly lake stays. For Google Hotel Ads optimization in Finger Lakes, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Finger Lakes: June to October, with harvest and foliage in September and October, and Cornell and Ithaca College calendars. September to October: Harvest, foliage and Cornell move-in or family weekends overlap, so I price each weekend individually and hold rates firm until mid-October before easing gradually. June to August: Lake houses sell full weeks and Watkins Glen's NASCAR weekend in August fills southern Seneca Lake, so I price that weekend highest and protect weekly lake stays.
Northeastern couples and families on 2 to 4 night stays, university families on event weekends. Demand is driven by Wine trails and harvest season and Watkins Glen racing and gorge hikes. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Finger Lakes.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Finger Lakes the property is in. Ithaca and Collegetown: Close to Cornell and the gorges; I price university weekends highest and use weekly and monthly rates for visiting academics outside the event calendar. Watkins Glen and southern Seneca Lake and Skaneateles and Canandaigua get their own treatment.
Price September and October harvest and foliage weekends as the top bands. Next: add Watkins Glen race weekends as premiums for nearby homes. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Finger Lakes traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether university event weekends are priced separately from ordinary dates, since Cornell and Ithaca College events can fill Ithaca long before leisure demand appears.
For Google Hotel Ads optimization in Finger Lakes, this is how I would approach it. For Finger Lakes hotels, inns and winery lodgings I focus on university event blocks, wine-country packages and race weekend fences. My work helps decide when to hold rooms for higher-paying leisure guests and when a wedding or conference group is worth accepting. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Finger Lakes and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: price Cornell and Ithaca College graduation weekends early, with 2 to 3-night minimums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Finger Lakes I would start from September to October: Harvest, foliage and Cornell move-in or family weekends overlap, so I price each weekend individually and hold rates firm until mid-October before easing gradually. To start, open the chat or email me with your property type and size in Finger Lakes.
Yes. Google Hotel Ads Expert in Finger Lakes is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around Finger Lakes have been optimized, including in areas such as Ithaca and Collegetown. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Finger Lakes.
Results depend on the property, the starting point and the season, so I do not promise a number. In Finger Lakes the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Watkins Glen race weekends as premiums for nearby homes. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Finger Lakes, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Finger Lakes, or read the general page for google hotel ads optimization.
If you also run properties outside Finger Lakes, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Finger Lakes and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
