Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Fort Lauderdale: Fort Lauderdale International Boat Show; Cruise departures from Port Everglades; Winter snowbird season; Palm Beach polo and equestrian season. Guests I price for: Cruise passengers on 1 to 2 night stays, snowbirds on monthly stays, and families on week-long beach stays. Where I start: Pre-cruise night pricing, monthly winter rate cards, and vacation-rental registration compliance.
Fort Lauderdale sells mostly through Airbnb, Vrbo, Booking.com and Expedia. South Florida hotels compete for cruise passengers, snowbirds, business guests and event visitors. I help set pre-cruise packages, Boat Show and equestrian season rate fences, and comp sets that separate beach, Las Olas and Palm Beach hotels rather than treating the region as one market.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Fort Lauderdale.