Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Fort Lauderdale. Fort Lauderdale and Palm Beach sit on two strong demand streams, cruise passengers through Port Everglades and winter snowbirds. Cruise guests want one or two nights, snowbirds want one or two months, and many listings are set up for neither. The Boat Show in late October is the other date I never leave to chance, and vacation rental registration has to be in order first.
For owners in Fort Lauderdale and Palm Beach I check licensing and registration, then compare cruise, snowbird and event demand for your specific home. We build a plan that decides when to sell monthly stays, when to sell short stays, and how to handle the Boat Show and hurricane season.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Fort Lauderdale.