Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Galveston: Summer beach season; Galveston Mardi Gras; Cruise departures; Houston weekend travel. Guests I price for: Houston-area families on 2 to 4 night stays and cruise passengers on 1-night stays. Where I start: Summer weekend premiums, pre-cruise pricing, and hurricane-season floors.
Galveston sells mostly through Airbnb, Vrbo and Booking.com. For Galveston hotels and small inns on the Seawall or the Strand, I bring a five-star hotel revenue background to segmentation between cruise passengers, Houston leisure guests and groups, with park-and-cruise packages and rate fences that stop pre-cruise demand from eating your best summer Saturdays.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Galveston.