Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Galveston: Summer beach season; Galveston Mardi Gras; Cruise departures; Houston weekend travel. Guests I price for: Houston-area families on 2 to 4 night stays and cruise passengers on 1-night stays. Where I start: Summer weekend premiums, pre-cruise pricing, and hurricane-season floors.
Galveston sells mostly through Airbnb, Vrbo and Booking.com. For Galveston hotels and small inns on the Seawall or the Strand, I bring a five-star hotel revenue background to segmentation between cruise passengers, Houston leisure guests and groups, with park-and-cruise packages and rate fences that stop pre-cruise demand from eating your best summer Saturdays.
The service in general is described on my expedia optimization page; this page covers how I apply it in Galveston.