Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Geneva: Watches and Wonders; UN, WHO and diplomatic conferences; Summer lake and Montreux Jazz Festival; Ski-season gateway to the French Alps. Guests I price for: Diplomatic and corporate travellers on 3 to 10 night stays, summer leisure guests. Where I start: Conference-week premiums, corporate positioning versus serviced apartments, and August floors.
Geneva sells mostly through Airbnb and Booking.com. My background is five-star hotel revenue, and Geneva hotels live on diplomatic and corporate accounts. I review negotiated rates with organisations and missions, manage group blocks for sessions and fairs, and plan August so the hotel does not give away rates it will need in September.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Geneva.