Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Gold Coast: Queensland school holidays; Theme parks; Surf and beach season; Gold Coast Marathon and Magic Millions. Guests I price for: Australian families and groups on 4 to 7 night stays in Surfers Paradise, Broadbeach and Burleigh. Where I start: School-holiday premiums with minimum stays, family-size positioning, and weekly discount structures.
Gold Coast sells mostly through Airbnb, Booking.com and Stayz (Vrbo). On Airbnb and Stayz I set up PriceLabs or Wheelhouse with Queensland and interstate school holidays loaded, weekly discounts that never undercut peak value, and event weekends like Magic Millions priced on their own, so the listing earns well across the year.
The service in general is described on my other ota optimization page; this page covers how I apply it in Gold Coast.