Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Gold Coast: Queensland school holidays; Theme parks; Surf and beach season; Gold Coast Marathon and Magic Millions. Guests I price for: Australian families and groups on 4 to 7 night stays in Surfers Paradise, Broadbeach and Burleigh. Where I start: School-holiday premiums with minimum stays, family-size positioning, and weekly discount structures.
Gold Coast sells mostly through Airbnb, Booking.com and Stayz (Vrbo). For Gold Coast hotels and resorts I focus on family-room and interconnecting inventory, theme-park package pricing, wholesale and direct channel balance, and conference demand around Broadbeach, while keeping peak holiday rates disciplined across every channel and protecting the longest stays for the January weeks.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Gold Coast.