Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Halifax: Cruise calls; Cabot Trail and Peggy's Cove tourism; Halifax Jazz Festival and Busker Festival; University calendar. Guests I price for: Canadian and US leisure travellers on 3 to 5 night stays. Where I start: Short summer peak, cruise-night pricing, and provincial registration compliance.
Halifax sells mostly through Airbnb, Booking.com and Vrbo. From my hotel years I bring segmentation discipline to Halifax inns and Cape Breton properties: separating motorcoach tour blocks from independent travellers, fencing festival and foliage dates, and planning how far to discount in the long off-season without damaging the summer rates that pay for the year.
The service in general is described on my expedia optimization page; this page covers how I apply it in Halifax.