Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of State College. State College is a handful of enormous weekends and a lot of quiet time. Penn State home football Saturdays, especially big rivalry games, and May commencement can earn a large share of the year. THON in February adds a winter spike. I price those dates early and aggressively, and keep the rest simple.
For a State College owner I map the whole year around the football schedule, graduation, THON and Arts Fest, then decide how much the quiet months need to contribute. We agree on event prices, minimum stays and floors together, so the handful of huge weekends are priced deliberately, not by guesswork.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in State College.