Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in State College: Penn State home football at Beaver Stadium; Commencement and move-in weekends; THON, the record-setting dance marathon; The Central Pennsylvania Festival of the Arts. Guests I price for: Penn State alumni and visiting parents on 2 to 3 night stays for game weekends and graduations across State College and College Township. Where I start: Game-day surge pricing with two-night football minimums, commencement premiums, and calendar management around a schedule of a handful of huge weekends.
State College sells mostly through Airbnb, Vrbo and Booking.com. On Airbnb, Vrbo and Booking.com I set up your Happy Valley calendar in PriceLabs or Wheelhouse with opponent-based football prices, two-night game minimums and commencement premiums, then quieter rules for January and summer, so your pricing follows the academic year rather than a generic season.
The service in general is described on my other ota optimization page; this page covers how I apply it in State College.