Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Lecce: La Notte della Taranta pizzica festival; Lecce Baroque architecture; Gallipoli beach nightlife; Otranto and the Adriatic coast. Guests I price for: younger couples and groups on 5 to 7 night stays between Lecce's Baroque centre and the resorts of Gallipoli and Otranto. Where I start: the August Taranta and beach peak that dominates the year, Puglia regional coding plus national CIN, and two-sea positioning between the Adriatic and Ionian coasts.
Lecce sells mostly through Airbnb, Booking.com, Vrbo and Expedia. I configure your Airbnb, Booking.com and Vrbo pricing so August weeks are protected, group listings carry the right deposits and rules, and the Lecce flat and the beach house never share one curve, with Puglia codes and the CIN displayed on every channel.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Lecce.